PostedOn: 2018-05-09 12:20:23

Many businesses are now using social media to market their business. What was once used as a tool to connect and communicate with others is now a tool that allows businesses to push their company message out to the loads. Social media is a great way to show personality, allow your following to know you better and meet your customer base where they are, which is from end to end their smart phones. It can also work as a great way to extend your customer service by giving customers an additional way to reach out to you.

We discussed the importance of social media channel Twitter last week and how it can be used as a great way to market toward your specific audience. The wonderful thing about social media is that there are many other channels that have the funds for you the ability to use it as a marketing tool. This week let’s discuss Instagram and how the image based platform can help your business.

What is Instagram? – A Crash Course

For those who may not know, Instagram is a free photo and video sharing social networking app for smartphones, which is now owned by Facebook. Instagram users can upload images or videos, sharing them with their followers. Users can also like, comment and share Instagram posts as well as post images and videos to Instagram Stories, a feature that we will explain in the next section of this blog post.

Instagram Features  

Here are some of the most in style features along with their definitions and how to utilize them.

  • Instagram Stories
  • Instagram Live
  • Instagram Direct 

How Can This Social Media Channel Help Your Business?

As mentioned in our last blog post on social media, it can be a tool to help a business do a little of their best and most innovative marketing work. Because Instagram is such an image-based social media platform, marketing there will be just a bit different. But the great thing is, it can be done!

  1. Develop A Recognizable Brand
  2. Your Bio is imperative
  3. Promote Your Products with Creative Directions

Additional Help from CRM

There are other ways to market your business and that includes customer relationship management software, a good number commonly known as CRM software. societal CRM brings a new element to CRM software because instead of simply dealing with data and information as it relates to customers, it deals with conversations. Here are some of the benefits that come with social CRM:

  • Through social media, a business can quickly get company information out to users that are interested in a company's product.
  • Follow conversations held through social media that take place between a customer and business.
  • Customers can praise businesses of their choice by using social media to send out instantaneous responses. While this is a benefit for clients, bad comments can harm businesses.