The social media powerhouse referred to as Facebook is known for personal communication nowadays, including sending messages to friends, posting images of your latest outings and keeping in touch with family who may live in a different part of the country or world. However, this channel can be used for more than just personal reasons, businesses can leverage this social media channel to grow their audience, show their personality and increase business.
In previous blog posts, we have discussed different social media channels, such as Twitter and Instagram, and how they can be used as a marketing tool. We will continue the trend with this blog post, focusing on the social media channel that (arguably) made social media popular, Facebook.
Before we dig into using Facebook as a marketing tool, let’s give a brief overview of what Facebook is, how it has developed over the years and what it has evolved into since its inception.
Facebook is a social media site, originally reserved for Harvard students, makes it easy for users to connect with family and friends online with grade and image updates and direct messaging (and instant message).
The social networking site has different features provided to its users. Let’s cover some of that facial appearance, both common and obscure.
While this social media site seems to be one of the more personal ones, there is room for businesses to make their mark. Sign up to create your page here: facebook.com/business. You will answer business-related questions including the specific industry with the address.
When a customer finds your Facebook page, it is their first glance at your marketing efforts. The goal of a business is to make their Facebook page easy to find in a search engine, meaning to facilitate efforts must be made in order to rank high. Not only do you want your page to rank well, you want customers to give it alike. Here’s how:
An old-school way of advertising, this and are typically found as side columns on the Facebook site. They come complete with an image and a link that takes users to your Facebook page or to your business site. This method is meant to increase likes and drive traffic to a company website.