Simply put, CRM is an acronym for customer relationship management, and CRM software is a system that manages a company’s interactions and relationships with both current and potential regulars. Its overall goal is fairly straightforward: increasing sales by improving business relationships.
Customer rapport management systems assist companies with staying connected to customers (and vendors, suppliers, partners, etc.), enhancing relationships, managing interactions, generating leads, shake-up processes and improving profitability.
Maintaining solid customer relationships is essential, but with hundreds, possibly thousands, of customer touchpoints, it is nearly impossible to memorize every detail of every conversation. CRM fixes this.
CRM software provisions customer information, interactions and analytics within an essential database that users can access anywhere, anytime. In more detail, CRM systems assist with:
Generate and assign leads, track where each customer is in the sales rotation, view customer times past and keep tabs on accounts and renewals.
Track sales and tune records and resolve customer service incidents.
Manage marketing campaigns, send targeted emails and qualify leads. Some CRMs also have include marketing automation functionality.
View trends, drill into the details of your pipeline and build customized gossip for a careful analysis.