Central to many companies’ sales tech stacks is the CRM. With the rise of SaaS solutions for enterprise-level businesses, it’s so easy to get inundated among all the choices. This might lead to the dangerous thinking that using more tools always equates to better business.
For many businesses, the problem is not that they are not open to adopting software as a company.
Getting the most out of your sales stack involves so much more than just rolling out new solutions to teams and praying that they work for the best. From the apps built upon your CRM to the integrations you obtain to enhance its functionality, there are a lot of moving parts involved.
It’s not just about schooling stakeholders on how to use the tech, it’s about giving them the stack they need to get better results. How? Here are five hard-hitting tips that will drive CRM adoption in your company.
The CRM is just a starting point of a comprehensive sales tech stack. It’s a tool that ensures everyone in the company is on the same page, charging in the same direction. However, to ensure that the CRM serves clerical goals, it’s crucial that your CRM integrates with existing tools.
Having multiple tools that don’t integrate is tantamount to a marathon runner using ill-fitting shoes. Not only does it make things scratchy, but it also makes the journey to the finish line longer.
If your CRM doesn’t integrate with your existing tools, it’s nearly impossible to get a comprehensive view of your business. Without the full picture, it’s difficult to strategize. How could you ensure that all stakeholders are pushing toward the same general route and goals? It will be difficult for all to see the value of using not only the CRM but all other tools as well.